Saturday, November 21, 2009

Laporan CAP: Soft Drink BerAlkohol

Berbagai helah atau cara puak-puak kapiaq nak mengenakan Islam dan penganutnya. Antaranya kaedah paling mudah ialah melalaikan orang Islam dengan hidangan haram yang tak nampak dek mata kasar tak terpikior dek minda.


Pengilang arak menggunakan sepenuhnya kreativiti mereka merekacipta label dan teknik pembungkusan / pembotolan. Dalam kaedah pemasaran konsep ni dikenali sebagai 'promotion/labelling enhancement'. Para pengguna boleh terpedaya dengan daya penarik label pembungkusan.

Begitu juga dengan minuman arak berlabelkan 'jus buahan @ soft drink' dipasaran. Penemuan oleh CAP mendapati minuman ini boleh didapati dalam 25 jenis berlambak dijual di Supermarket dan 7-Eleven. Bebudak sekolah yang mungkin tak tahu apa amat menggemarinya dan banyak dihidangkan dalam majlis-majlis seperti sambutan harijadi.

Diharapkan pihak berwajib, masyarakat dan ibubapa memantau dengan teliti dan cakne dengan perkembangan negatif ini.


These fruit juices have more alcohol than beer

2009/11/21

By R. Sittamparam

KUALA LUMPUR: Parents should take a second look at the artfully designed bottles of colourful fruit juice that appear to be a favourite among children.

They will be shocked to read the small print on the bottle labels. For these "soft drinks" contain more alcohol than does a can of beer.

The Consumers Association of Penang (CAP) said yesterday the drinks were popular at parties attended by students.

CAP education officer N.V. Subbarow said yesterday that there were about 25 brands of "soft drinks" containing alcohol being sold in supermarkets and 24-hour convenience shops.

He said CAP's survey showed that these imported drinks were a current favourite with more than 50 per cent of schoolchildren.

"What's worrying is, these beverages can be found in the soft drinks section of stores even though the alcohol content in them is around 5.5 per cent, 0.5 per cent more than in canned beer.


CAP education officer N.V. Subbarow with some bottles of the alcoholfuelled fruit juices easily available to children as 'soft drinks'.
CAP education officer N.V. Subbarow with some bottles of the alcoholfuelled fruit juices easily available to children as 'soft drinks'.

"Checks showed that these drinks, sold for between RM5 and RM12, are popular items at students' birthday parties."

Subbarrow said CAP had received many complaints from parents about the easy availability of these drinks.

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